What does your company do?
Images and videos produced with AI for the advertising and luxury industries.
Images and videos produced with AI for the advertising and luxury industries.
Images and videos produced with AI for the advertising and luxury industries.
I make ideas come to life in the form of digital images and videos.
I make ideas come to life in the form of digital images and videos.
A 15-second 3D rotation of a real product. AI doesn't know what the other sides look like. Unless you spend more time and budget on training a LoRA.
An alternative is making shorter shots with different close-ups of the product and animating them.
The same applies to human motion. It works perfectly for shorter shots, but longer ones tend to âbreakâ parts like hands, feet, and faces. The wider the shot and the smaller the details, the more distortion youâll see over time.
A 15-second 3D rotation of a real product. AI doesn't know what the other sides look like. Unless you spend more time and budget on training a LoRA.
An alternative is making shorter shots with different close-ups of the product and animating them.
The same applies to human motion. It works perfectly for shorter shots, but longer ones tend to âbreakâ parts like hands, feet, and faces. The wider the shot and the smaller the details, the more distortion youâll see over time.
It depends on the intention. Even if you're clicking around, if you're trying to understand what each action does, you're learning.
Experimenting is absolutely necessary, since within any tool you can always find your own workflows to reach your goals.
I donât think prompt engineering really exists anymore. Most tools already offer useful features that solve the âmysteryâ of prompt engineering, like adding image references, defining composition, or using custom GPTs.
Besides, most so-called âprompt engineeringâ tricks donât do much at all. And the few that help only slightly improve results compared to simply applying your own knowledge of the subject.
Stop testing every tool. Stop the FOMO. Only try new tools when you see them do something you couldnât do before.
It saves you a lot of time â youâre not learning a new tool âjust because,â and you can focus on mastering the ones you already use.
It depends on the intention. Even if you're clicking around, if you're trying to understand what each action does, you're learning.
Experimenting is absolutely necessary, since within any tool you can always find your own workflows to reach your goals.
I donât think prompt engineering really exists anymore. Most tools already offer useful features that solve the âmysteryâ of prompt engineering, like adding image references, defining composition, or using custom GPTs.
Besides, most so-called âprompt engineeringâ tricks donât do much at all. And the few that help only slightly improve results compared to simply applying your own knowledge of the subject.
Stop testing every tool. Stop the FOMO. Only try new tools when you see them do something you couldnât do before.
It saves you a lot of time â youâre not learning a new tool âjust because,â and you can focus on mastering the ones you already use.
Very few creative professionals are into AI, and most AI artists don't know how to solve real creative projects in advertising.
Very few creative professionals are into AI, and most AI artists don't know how to solve real creative projects in advertising.
AI projects are not done in 5 min if you want a professional-grade result. Real clients demand that â but they believe itâs possible because they see AI influencers saying it can be done in 5 min, which is a lie you can spot in their own videos.
AI projects are not done in 5 min if you want a professional-grade result. Real clients demand that â but they believe itâs possible because they see AI influencers saying it can be done in 5 min, which is a lie you can spot in their own videos.
Get as much non-AI-related knowledge as possible. Thatâs what makes the difference compared to other AI artists.
Get as much non-AI-related knowledge as possible. Thatâs what makes the difference compared to other AI artists.
Having fun with the projects I work on and seeing happy clients.
Having fun with the projects I work on and seeing happy clients.
Speaking at a TED talk.
Speaking at a TED talk.
Engaging more with people at the events where Iâm invited to speak.
Engaging more with people at the events where Iâm invited to speak.
Spotting opportunities and not underselling myself.
It might come naturally to some, but not everyone. But everyone can change. A great starting point for me was reading âPsycho-Cyberneticsâ by Maxwell Maltz.
I think in order to sell something, you need to know what youâre selling.
In my case, I know the cost of things done without AI. Thatâs why I can price my work at 40, 50, 60, or even 80% less than that â and still charge 2x more than my competitors.
If something seems too good to be true (too cheap in this case) to be true, it usually is. If someone doesnât know how to price, they probably donât understand the business either: the client's requirements, expectations, and pain points.
Spotting opportunities and not underselling myself.
It might come naturally to some, but not everyone. But everyone can change. A great starting point for me was reading âPsycho-Cyberneticsâ by Maxwell Maltz.
I think in order to sell something, you need to know what youâre selling.
In my case, I know the cost of things done without AI. Thatâs why I can price my work at 40, 50, 60, or even 80% less than that â and still charge 2x more than my competitors.
If something seems too good to be true (too cheap in this case) to be true, it usually is. If someone doesnât know how to price, they probably donât understand the business either: the client's requirements, expectations, and pain points.
Weâre paid to help big companies make a lot of money with our ideas. Now think of ideas that make money for yourself.
Weâre paid to help big companies make a lot of money with our ideas. Now think of ideas that make money for yourself.
Start now, not tomorrow.
Start now, not tomorrow.
When a client feels that an email isnât enough and asks to call or meet just to express their gratitude.
When a client feels that an email isnât enough and asks to call or meet just to express their gratitude.
Nothing. Every mistake is a lesson, and every goal achieved is part of the journey.
Nothing. Every mistake is a lesson, and every goal achieved is part of the journey.
Transparency. If something isnât technically possible, or canât be done within the proposed time or budget, Iâd rather not take the project than lie to the client.
Transparency. If something isnât technically possible, or canât be done within the proposed time or budget, Iâd rather not take the project than lie to the client.
Not looking at the phone or email for spans of 1â2 hours.
Not looking at the phone or email for spans of 1â2 hours.
Thatâs not discomfort to me. Itâs what keeps me learning constantly, which is one of my life goals.
Thatâs not discomfort to me. Itâs what keeps me learning constantly, which is one of my life goals.
Very important. Use LinkedIn as social media, exclusively. Go to events and talk to people. Be nice.
Very important. Use LinkedIn as social media, exclusively. Go to events and talk to people. Be nice.
I do. If you get paid for one of your hobbies, as I am, it's easy.
I do. If you get paid for one of your hobbies, as I am, it's easy.
Working until late. Working smarter.
Working until late. Working smarter.
The same as Iâm doing now, just with a bit more video game playing.
The same as Iâm doing now, just with a bit more video game playing.
The ability to bring ideas to life in ways that wouldâve been impossible just three years ago, unless you had a lot of money to produce them.
Humans have needs, AI doesnât.
If we understand what creativity is, then yes, AI can be creative like a human. But the key difference is that AI has no need to communicate, express, or create anything unless we ask it to.
The ability to bring ideas to life in ways that wouldâve been impossible just three years ago, unless you had a lot of money to produce them.
Humans have needs, AI doesnât.
If we understand what creativity is, then yes, AI can be creative like a human. But the key difference is that AI has no need to communicate, express, or create anything unless we ask it to.
Follow your gut. Work at the agency for 10 years, learn as much as you can, and then start freelancing.
Follow your gut. Work at the agency for 10 years, learn as much as you can, and then start freelancing.