Q:If someone wants to enter your field today, where should they start?

Answers to this question

  • Start by getting your hands dirty, try every AI tool you can, break things, remix them, and stay endlessly curious. Don’t wait for permission or perfection. The field is evolving so fast that learning by doing is the only way to keep up and stand out.

  • Our field is absurdly niche – but maybe that’s the point!

    We built a business around a wild idea: camera operator software robots? If there’s a takeaway, it’s this – follow the weird ideas. Even the wackiest, most specific passions can turn into something amazing if you lean into them fully.

  • There’s no single path into the film industry — you can graduate from film school, or start as a freelance videographer and work your way up to become a DP. You could even begin as a photographer or game designer and then move into film.

  • Talk to people in marketing, ask questions, and see what they actually do. You don’t need a degree — the field moves too fast for that. Learn by doing: read, take a good course, and work on small projects. You’ll learn more by practicing than anything else.

  • Start by learning how to think, not just how to design.

    Most people jump straight into tools like Figma—but what really matters is how you solve problems, ask questions, and see things from the user’s point of view. Read about product thinking. Take apart your favorite apps and ask why they work. Then start building your own stuff—ugly is fine. Just make, learn, repeat.

  • Start small — and do it for free, for friends. You’ll get honest feedback, feel that first wave of support, and find out if you actually enjoy the work.

    Want to try event production? Organize a themed party for friends or like-minded people.

    Curious about creative business projects? Ask your family what challenges they’re facing in their business and help them find a solution. Even rebranding your grandpa’s shoe repair shop could bring him new customers — and give you your first case study.

  • Consume as much knowledge as you can and seek out diverse experiences — especially listening to people in one-on-one sessions and group settings. Pay attention to how they think, and ask as many questions as possible about their reasoning. That’s how you learn to truly understand how people think.