We help startups build products people actually want—from zero to launch. That means product strategy, UX, branding, and shipping clear, beautiful software.

I lead product and design for early-stage companies. I work directly with founders to figure out what to build, why it matters, and how to bring it to life.

• Translate messy startup ideas into real product flows
• Design UX and UI systems that scale
• Run strategy workshops with founders
• Write specs that engineers actually use
• Review and test builds before launch

Way too many AI tools.

• Midjourney
• Galileo AI (Now Stitch)
• Webflow + Framer
• Figma
• ChatGPT + Perplexity
• Loom
• Slack
• Superhuman
• Lyssna
• Notion
• Blitzy
• Juggle
• Lovable

Hard:

• UX design
• Product strategy
• Systems thinking

Soft:

• Pattern recognition
• Storytelling
• Calm under chaos
• Knowing when to push and when to listen

Start by learning how to think, not just how to design.

Most people jump straight into tools like Figma—but what really matters is how you solve problems, ask questions, and see things from the user’s point of view. Read about product thinking. Take apart your favorite apps and ask why they work. Then start building your own stuff—ugly is fine. Just make, learn, repeat.

I just love making things. Brands, websites, packaging, apps, team systems, even paintings or physical builds. I get energy from the creative process and from working with smart, kind founders who care about the work.

To keep doing work I’m proud of with people I respect—and to build tools that outlive me.

Letting go of control sooner. Delegating well is harder than doing it yourself—but it scales.

Seeing signal in the noise. I can walk into a mess and pull out the core story fast.

Do what you're good at and leave the rest alone.

“Fake it till you make it.”

You can’t force timing. You can only be ready for it when it comes.

When founders tell me I helped them see their product clearly for the first time.

No fluff. No ego. Make it clear, make it useful, make it better.

Treat it like an experiment. Get curious, get scrappy, and build small to learn fast.

It’s everything, but I don’t treat it like networking. I just stay in touch with people I like working with. That’s what matters.

I have young twins. For me, it’s about presence. Not just time.

I used to value perfection. Now I value progress.

Exactly what I’m doing now, just with more time to paint and make my own software.

You’re better than you think, and more loved than you know.

• Midjourney (Video) – Watching it evolve toward motion is wild. Feels like the future of creativity.
• Juggle – Built for fractional folks like me. Solves real workflow pain with clarity and care.
• My electric toothbrush – Genuinely makes my day better. Simple, effective, no overthinking.

• “What Narcissism Means To Me” by Tony Hoagland (his poems hit)
• Lex Fridman Podcast