Q:Biggest eye-opening since you started this job.

The biggest surprise has been realizing how much adaptability matters. Not just with tools or workflows, but with how fast things shift and what it truly means to lead in a global, remote team.

I didn’t expect creative direction to depend so much on quick replies across time zones, fast-changing plans, and working with tools that aren’t fully ready yet.

You'd think building the thing would be the hard part. Turns out, that’s just the beginning. The real challenge is in marketing, communication, and connecting with people – getting your work seen and used. The thing is just half of it.

I was really surprised by how little women — including myself — actually know about their own bodies. Working at Flo, I’ve learned so much about female health that I genuinely wish I’d known earlier.

One moment that stuck with me was when my mum started going through perimenopause, just as we were exploring it in the app. She felt confused, scared, and unprepared. That made me think more deeply about how we speak to women and how we can support them better through both product and marketing.

I’ve also met many men — even ones I’ve dated — who didn’t know basic things about female health. Like how fertility changes across the cycle, or how long it can actually take for a woman to feel aroused or reach orgasm. Not because they didn’t care, but because they’d never thought to learn. That says a lot about how little space there is for open, honest conversations around women’s health and sexuality.

The team is everything. You can’t do it alone — so be kind, respectful, and reliable with people, partners, and clients.

Reliability is gold in this business: deliver on time (or communicate early if you can’t), take responsibility for the outcome, and say “thank you” — genuinely and often. Sometimes, that matters even more than money.

Everything is more complicated in practice than in theory, but it’s practice that truly makes you a good specialist.

That my biggest skill is spotting patterns in people’s behavior and thinking — it comes naturally to me, but is often hard for the people I work with to see. I notice friction points in team dynamics and individual behavior, and I know what to do about them. People can seem complicated when you don’t know what to look for, but it all becomes much simpler once you can tell the difference between noise and what really matters.

The extent to which I enjoy the domain I’m working in 🙂

Realizing that the best way to stay in control is to let go—by trusting yourself, your team, and the universe.