Alla Aloe

Being an independent producer is like being the CEO of multiple companies at once.

I build full-scale projects for brands — from product launches to conferences and festivals. I help solve business challenges like rebranding or promoting new products. And sometimes I launch my own projects: social campaigns, events, even a cat furniture brand (yes, that happened).

90% of the job is communication, task-setting, meaning-making, breaking big goals into small steps, and planning.

• Talking to clients
• Talking to the team
• Finding and briefing contractors
• Research, budgeting, and planning
• Offline work — leading teams at events or on set

The other 10%? That’s the creative part — testing ideas and products, exploring new materials, training my eye, studying best practices, and keeping the aesthetics sharp.

• Google services and every messenger imaginable
• Notion
• Keynote
• ChatGPT
• Figma
• CapCut
• Higgsfield
• ClickUp
• Dropbox
• Squarespace and Tilda
• And more

Since clients and tasks are always changing, I stay flexible and usually plug into each company’s internal systems. Which means: I’ve had to learn pretty much every project management tool out there. If you want to work independently, be ready for that.

Hard:

• Clear communication & team motivation
• Analytical thinking + deep understanding of management and production processes
• Sharp focus on business goals & love of numbers

Soft:

• Confident decision-making under pressure
• Empathy, talent-spotting, and helping people grow
• Strong visual taste
• Creativity and a positive mindset

The team is everything. You can’t do it alone — so be kind, respectful, and reliable with people, partners, and clients.

Reliability is gold in this business: deliver on time (or communicate early if you can’t), take responsibility for the outcome, and say “thank you” — genuinely and often. Sometimes, that matters even more than money.

Sticking to one idea and staying focused till the end is harder than it looks. Remember that meme: “How it started / How it’s going”?

Another one is that people only see the final result — a one-night event or a 15-second ad. But only the producer and team know it’s the outcome of months of work, planning, collaboration, and the dedication of 10–20 professionals behind the scenes.

Start small — and do it for free, for friends. You’ll get honest feedback, feel that first wave of support, and find out if you actually enjoy the work.

Want to try event production? Organize a themed party for friends or like-minded people.

Curious about creative business projects? Ask your family what challenges they’re facing in their business and help them find a solution. Even rebranding your grandpa’s shoe repair shop could bring him new customers — and give you your first case study.

Meeting new people and growing the business.

To build the world-famous Creative Agency.

I’d say now it’s mostly about luck — meeting the right people at the right time. And on the practical side, learning all the AI content generation tools I can.

I can spot talent in people and help them see it in themselves.

Always have a plan B.

“Prove your skills with a degree or certificate.”

In today’s world, especially in my field, that advice doesn’t hold up. What matters most is performance and real results.

No one is irreplaceable.

When I was standing in line at a store, and overheard two friends talking about how much they loved the festival that weekend. And I was the one who organized it.

Not refusing to work with toxic clients.

They lead both the team and me toward burnout, and no paycheck is worth that.

Honesty with yourself and others, open communication, respect for professional boundaries, a positive attitude, and the belief that there’s a solution to any problem or challenge.

I reward myself after doing something new or hard, like a little trophy. For example, I have a special collection of silver and pearl jewelry, with each piece marking a completed project.

Networking is a must! Turn off your laptop and get out of the office!

I’m pretty sure taking three days off a week won’t hurt the final result. As a burnout survivor, I can say for sure: please, never work on weekends!

Cat watcher.

I’m really glad AI can now handle things like work schedules and planning. It’s a time-consuming part of the job that I’m least excited about, but without it, no project can run smoothly.

Just because someone’s older than you doesn’t mean they know how to run a business. Trust yourself, trust your intuition, and always sign a contract before working with new clients.

I'm glad that in the world of AI, offline and human content is becoming something a-la couture.

Visit as many museums around the world as you can, and learn how to engage in dialogue with them. Museums are the highest form of cultural organization — they embody current trends, innovative solutions, and global vision. If you can interpret that experience in your work or for your clients, you’ll always stay one step ahead.