Mostly, I just talk to people:

• Sales & hiring
• Strategy outline
• Personal brand & content creation
• Networking

Management, business development, client work, chief emotional officer.

Test new technologies and workflows, develop UE tools, and guide the creative process.

• Shape the goal, product, and technical limitations as well as metrics with the team
• Collect task-relevant data (without breaking privacy policies!) and clean it up—removing duplicates and inconsistencies
• Transform the data into a format that makes sense for models (usually some kind of numerical format)
• Train different models on the data and select the best-performing one
• Wrap the best-performing model into usable logic so it's ready to work in production