Dennis Lazard
CEO
What does your company do?
International SEO for tech companies.
Describe your role in 1—2 simple sentences.
I'm the founder and director of a marketing company, which helps companies to be visible on the internet and get clients online.
What do you really do at work?
Management, business development, client work, chief emotional officer.
What skills are necessary to do your job?
Digital marketing, digital analytics, business management, emotional intellect, 50 certificates, and 14 years of experience.
Best thing about your job.
It's not a 9—5 job and has huge potential for growth.
Worst thing about your job.
Lack of stability.
What's the most challenging part of your work others might not realize?
Responsibility for you team and their families.
What's your biggest goal in your career?
Achieve constant client acquisition and grow the company 4-5x this year.
What are you currently focused on?
Get 2 first clients this year, which are our ICP.
What is your favorite mistake that taught you a lot?
You can't create just some funnel with a lack of value and wait for a crowd of people to come to you.
What is your unique talent?
To lead and motivate people.
On the scale from 0 to 10, where are you on your career path right now?
- Sky is the limit.
What skills do you need to level up at work?
Systematic B2B Sales and account-based marketing.
What was your biggest eye opening since you started this job?
2 years ago, when I understood that what I could do well was not what my team could do, I shifted from the player to the couch.
What tools/apps do you use at work?
- Messengers (Slack, WhatsApp, Telegram),
- Trello (boards),
- Google Meet,
- Google Analytics,
- Google Search Console,
- Circle for community with my mentor
Tips and tricks for better planning, staying focused, and getting things done.
“Getting Things Done” by David Allen. I use it in my Trello board for the last 6 years yet.
How important is networking in your work? Any tips?
Super important, one of the main B2B client acquisition channels.
Do you believe in work-life balance? What does it look like for you?
Yes, self-managing teams of seniors — so you can step away from operations.
If money is not an issue, what would you genuinely love to do in life?
Search for the Philosopher's Stone and make chemical experiments.
How much money a year would make you happy and comfortable?
£1.2M/yr from the capital with passive income.
What advice have you been given that never worked for your career?
Always try to get from people what you want no matter what.
Any advice to your 20-year-old self from your current perspective?
All you get — including from lost projects — is experience, which builds your future and who you are. Also, have a plan.
What advice do you have for someone pursuing your work?
Study first, there are 8 disciplines in digital marketing; first, try them all and then decide.
What trends in your field excite you now?
AI in marketing.
Products (digital or not) that you really like.
iPhone, iMac, Trello, Google Calendar, Chocolate 🍫
Favorite books, podcasts, movies.
Harry Potter — always believe you are special, “Quantum Warrior” by John Kehoe — all is possible if you train your mind.
People you'd like to hear from on people-work.net
Margo Laz, Nastia Piven, Melanya Laz