I’m most excited about the rise of AI in video and animation production. It unlocks new creative possibilities and gives more people the tools to tell visual stories.
- PW
What are you able to do today that wasn’t possible before generative AI?
JAYou can build full creative directions in a day, try different visual styles in hours, and bring non-designers into the idea phase. It opens things up, but only if you know how to shape the output.

- PW
How do you define “quality” in an AI-driven world? How do you explain quality to clients now?
JAQuality isn’t just about polish anymore. It’s about intent. With AI, anyone can create something that looks good, but what really matters is the thinking behind it.
I tell clients that quality isn’t about how real or fast something looks. It’s about how well it supports the idea, the message, and the brand.