Q:Describe your role in 1—2 simple sentences.

Answers to this question

  • We're super small, so there's a lot of hats to go around – designer, video maker, dealmaker, tester, marketing content producer, lawyer and accountant interfacer, forum-responder. Website tinkerer, dreamer, hustler.

    • Which is your favorite and least favorite hat?

      Designer is my favorite hat, no question. Hard blue-sky dreaming about the coolest way to solve a really difficult problem? That’s pure sunshine.

      Accounting is my least favorite. We have an accountant who's a wonderful person, but I dread even dealing with it. It's illogical.

  • I work closely with the director to bring his creative ideas to life on screen, but I'm also responsible for the technical side of the job, like choosing and operating the camera and making decisions about lighting.

  • I’m part of Flo’s marketing team, working in the Creative Studio — the team behind the marketing content that helps people discover and connect with Flo. That includes everything from ad campaigns to in-app messages and visuals on the App Store. I lead a small but mighty team focused on creative strategy and process. We work closely with the product team to find the best ways to promote Flo both inside and outside the app.

  • I lead product and design for early-stage companies. I work directly with founders to figure out what to build, why it matters, and how to bring it to life.

  • I analyze business challenges and find creative (or sometimes conservative) ways to solve them. Then I bring those solutions to life — that’s what makes me a producer; otherwise, it would just be consulting.

  • I analyze people’s current health conditions and help them feel better through personalized diets, nutrient supplementation, and lifestyle habit recommendations.

  • I develop a special kind of logic, called models, that powers digital tools to help users work more efficiently. These tools either automate routine tasks—like clustering feedback—or personalize the workspace by suggesting relevant tools and actions based on what the user needs at the moment, such as recommending a template to start with.

  • Unreal Engine virtual production combines real-time rendering, filmmaking, and technical artistry, making it a multidisciplinary field. My role is to ensure that people with these skills can successfully collaborate on a project.

  • I'm the founder and director of a marketing company, which helps companies to be visible on the internet and get clients online.