Q:Moments at work made you feel proud or fulfilled.

Answers to this question

  • I won a technical EMMY, which was kind of bonkers.

    What really sticks with me are the small teams I’ve been part of where we built powerful, meaningful experiences that overcame huge technical challenges. One project I contributed to has even become something of a timeless cultural classic in the video game world, which still blows my mind, so lucky to have been there.

    • Can you share which project that was?

      It was NBA STREET Vol. 2, a cult classic that somehow still gets talked about over 20 years later. People make retrospectives and documentaries about it – it really struck a chord. I was lucky to be part of the team and did a lot of the art on that game. It’s wild to see something you worked on so long ago – especially something as ephemeral as a videogame – still resonate with people today.

  • I think personal projects and short films — where you have full control over the creative process — are the most fulfilling. Watching months of your work, alongside your crew, friends, and family, compressed into just a few minutes on the cinema screen is truly what makes it all worthwhile.

  • One moment I felt really proud was when we were working on how to talk about perimenopause in our marketing, and my mum was going through it at the same time. She shared how confused and unprepared she felt, and I brought some of that into our messaging. It made the work more real and empathetic — and reminded me that what we do can truly support women when they need it most.

  • When I was standing in line at a store, and overheard two friends talking about how much they loved the festival that weekend. And I was the one who organized it.

  • When someone comes to me thinking their problem is complicated, they often assume the solution will be complicated too. I show them that even if the problem is complex, the solution can be simple. I love it when clients are surprised by how easy it was to solve something they’d been struggling with.